Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.
Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a smidge of red in the logo.
Here is a recap of what happened in the search forums today...
Jordi Ribas, Microsoft's Corporate Vice President of Search and AI, posted a comparison of Microsoft's Copilot to Google's AI Mode on LinkedIn. He said, "They’re both excellent AI search products but we’re taking a different approach for some query segments."
Google is testing moving the "Ask" button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below comes right after the directions and start buttons, and before the call button.
Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google's very own help documentation specifically saying, "Negative keyword lists aren’t available to use in your Performance Max campaigns."